Are you looking for ways to improve your home business’s sales on a budget? If so, you’re in luck. There are a number of things you can do to increase sales without breaking the bank.
In this blog post, we’ll share five of them with you.
Know who you’re talking to – create a persona
Knowing who you’re talking to can make a huge difference when marketing your home business to get more clients.
Whether you’re marketing on social media, search engine marketing, or e-mail, understanding your customer and their journey will help you craft content that speaks directly to them.
To do this, you need to create a marketing persona. This persona is a semi-fictional representation of your ideal customer based on research and real data about your existing customers.
Knowing who your customers are can improve your messaging, helping you to compel and persuade more people to buy from you.
Image source: Interaction Design Foundation
Create a website that’s based on your persona
Studies show that websites with multiple offers on a page will reduce your leads by 266%.
Why do we create web pages that are overflowing with information about ALL of our services? It makes no sense.
Image Source: Results Repeat
If you’re looking to create a website based that’s really going to drive sales, you need to base each page on one persona.
Tailor your messaging, visuals and offers on those pages only to that specific persona. This personalised approach will help increase sales as it caters to their needs and objections.
You can then use CRO (conversion rate optimization) and sales psychology tactics to further improve your website.
Such as peppering in social proof, like testimonials and logos to establish an immediate sense of trust with your target audience.
Image Source: Optin Monster
Another consideration to ensure your CRO efforts are as effective as possible, try to measure key analytics like page visits, conversion rates and bounce rates.
Don’t forget about the cross-device experience too. Ensure that your site looks great on any device – especially mobile and desktop so that you don’t lose out on potential clients.
All these CRO techniques can help transform your website into an enjoyable experience that resonates with users while driving conversions and sales.
Create informative and keyword-rich blog posts
If you want to draw more attention to your website and boost traffic, creating compelling and information-rich blog posts is a great place to start.
This not only helps to capture the interest of your audience but also establishes your home business’ website as an authoritative source in your niche.
But the key to having a successful blog post is including relevant keywords throughout it – ones that you know people are searching for.
I recommend using Google Keyword Planner or UberSuggest as free tools to uncover which keywords would be best for you.
Image Source: UberSuggest by Neil Patel
You can then use that keyword data to create blog posts around them, helping more people find your website and learn about your business.
That said, make sure not to overdo it with the keywords – keyword stuffing does more harm than good and will lead to search engine penalties.
Balancing compelling content with SEO-friendly elements is the key here; if done properly, your blog posts will attract more visitors without compromising the integrity of your site.
With a bit of practice, you’ll soon be able to craft blog posts that are both engaging and SEO-friendly – increasing web traffic which leads to more sales opportunities.
Automate using low-cost tools
In a digital world, automation is the key to efficiency.
Handling everything on your own takes a lot of time and effort, which are two things you likely don’t have in abundance when running a home-based business.
Thankfully, there are dozens of low-cost tools available to help automate your marketing efforts.
Save time each day by using a scheduling tool to automate your social media posts. I recommend FeedHive because it is easy to use and does not require any extra effort on your part.
I sometimes schedule several months worth of content in advance. It saves me a bunch of time without having to be present.
LinkedIn outreach can be automated as well, for example by automating connection invitations and follow-ups. This eliminates the need for any manual work. I recommend Waalaxy for this.
It’s absolutely worth exploring what automation options are out there for your particular needs. It could be one of the most valuable investments you make this year.
Image Source: Waalaxy
Stick to one thing, do it consistently
One of the greatest pieces of advice I’ve ever heard is to stick to one thing and do it consistently.
It’s all too easy for us to be seduced by shiny objects, particularly when distractions have filled out our days more than usual lately.
Whether you’re looking for business success or finding ways to improve your life and well-being, having a single focus can mean all the difference.
When you stay dedicated and consistent in one area over time, you begin to develop mastery in those areas in your life.
Shiny object syndrome only promises immediate gratification, not long-term results.
So if something has been niggling at your mind all these months, why not commit yourself to the task and stay the course?
After all, greatness lies not so much in discovering new things and making emotional decisions but in diligently mastering what already exists. Take it one thing at a time.
What’d you learn?
Ensuring your home business is successful means being intentional and consistent in your approach.
You need to focus on improving your user’s experience, creating informative blog posts, automating tasks, and having one point of focus when it comes to achieving success.
Josiah is a multi-award-winning digital marketing consultant and former journalist for the Australia Times. He now writes for JRR Marketing, helping startups and Fortune 500s use Google Ads to market their businesses online and generate sustainable, predictable growth.