If you want to increase engagement on your business’s Facebook page, you should consider building a Facebook Group.
There are many benefits to creating a group, such as increased interaction with customers, the ability to share exclusive content and offers, and access to valuable insights about customer behavior.
Let’s look at how you can set up your own Facebook Group.
Step 1: Name Your Group
The first a successful Facebook Group is choosing an appropriate name for it. It should be creative and attention-grabbing, but also clearly communicate what the group is about.
For example, if you are a pet food company, your group name could be something like “Pawsome Pet Food Fans” or “Crazy Cat Lovers Unite!”
You’ll also want to think about keywords your audience would use to find your group. Be sure to make sure no other groups already exist with the same name before settling on one for yours.
Step 2: Create Your Group
Once you have settled on a name for your group, it’s time to create it! The best way to do this is by logging into your business page and clicking “Create Group” in the left-hand menu.
From there, you will have the option to fill in all of the necessary information about your group such as its description, visibility settings (public/private), etc. before officially launching it on Facebook.
Step 3: Promote Your Group
Once your group is created and live on Facebook, it’s time to start promoting it! Start by inviting all of your followers from your business page to join the new group and actively engage with their posts and comments.
If you don’t have a following you can build your Facebook group through a Facebook profile funnel or paid ads.
A Facebook profile funnel is when you leverage the background image and the URL links.
Find some sort of social proof that gives your audience a reason to trust you and put a call to action on the banner image.
In this example, the call to action is “Click Here Get my FREE Guide to UNLIMITED LEADS”.
When someone clicks on your background image they will see a link in the image description and in the comments section. Both links take them to your free offer.
When they are on the page to get your free offer, they give you their email address in exchange. You end up building your email list and they get a solution to their problem.
At the end of your free offer, whether it’s a video, PDF Guide, tutorial, cheat sheet, etc, you include another call to action that says, “Join my FREE Facebook community to learn…” and include the benefits of what you teach inside the group.
You can also tell them in the call you action that you have another gift for them.
Because they signed up for your email list you can tell them another valuable freebie is waiting for them inside the Facebook group.
Then you can show the freebie and how to use it and reinforce that they can get it inside your group.
Additionally, consider hosting contests or giveaways exclusively for members of your new group this will help drive engagement in the early stages of its launch!
Building a Facebook group with paid ads is an effective way to reach out to potential customers. To get started, create a Facebook ad account and set up an ad of your choice that promotes your Facebook group.
It’s important you do not boost posts on your business page but actually open an ad account.
This is an example of a successful ad that brought leads to my Facebook group.
The reason for this is your ad account will provide you with data insights on how an ad performed, what resonated with your audience, and which ad helped grow your Facebook group. In this example, you can see how many leads I got, and the cost per lead (under $5 is amazing by the way!)
When you boost a post, you don’t get any of these insights. It’s a lazy way to advertise without any of the benefits.
Also, it’s important to keep in mind to select the right target audience in order for the effectiveness of your ad.
Once you’ve set your Facebook ads, monitor the activity on your Facebook page regularly to ensure maximum efficiency. Make sure to engage with comments and respond promptly to queries.
Consider adding incentives such as discounts or promotions for members who join the group and encourage others by providing valuable content like videos, news, and other helpful resources.
Being active in growing your Facebook group will eventually pay off!
When I built my Facebook group for insurance agents, I used a combination of organic marketing and paid ads. It was very successful, and I built the group to almost 800 members.
Once I had a community of raving fans, I was able to build a relationship with them by going live in my group and teaching valuable ways to solve my audience’s biggest problems.
I went on to sell a high-ticket coaching program for $3000 USD/per person. The great thing about building a community of raving fans, you don’t need a large audience to earn some serious income.
Facebook Groups offer businesses an incredible opportunity for increased engagement with their customers in an intimate setting that fosters meaningful conversations and interactions between users who share similar interests or experiences related to their product or service offerings.
By following these three steps naming your group appropriately, creating it properly using relevant information and images, and promoting it through organic and paid means entrepreneurs can quickly build their own vibrant communities of raving fans.
With the right strategy in place, entrepreneurs can tap into this powerful tool for more effective marketing campaigns that result in higher conversions and greater brand loyalty among customers over time!
Jeannine Betts, Founder
Jeannine Betts is a digital marketing expert who writes about marketing, SaaS, branding, advertising, and more at Jeanninesadvice.com.